Publicity for Website and Mobile Application
Posters
To publicise the mobile application, eye-catching posters will be strategically placed at highly trafficked places as well as areas in the campus where students most commonly do their work such as lecture theatres, benches and notice boards near the food court.
The posters will feature convincing and relatable catchphrases in order to appeal to students and market the online platform as something that is easy and convenient to use.
Pop-up Booth
Pop-up Booth
A pop-up booth will be set up at the spiral staircase in BLK A of the campus in order to raise awareness about the new online platforms for SLC and encourage students to download the application in exchange for free snacks.
Social Media
We will be engaging the help of Student Councils from the different schools in SIM to get them to promote the SLC website and application by posting advertisements about it on their social media pages as well as creating our own Instagram page to reach out to more students.
The content shared on our Instagram page will be advertisements for upcoming workshops, pictures and videos of past workshops, studying tips for students to improve their work and student testimonials of SLC’s services.